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Employment Opportunities at Visit Eau Claire

Public Relations & Communications Assistant

Overview: The Public Relations and Communications Assistant is responsible to manage media relations and partnership communication. They are responsible for developing and coordinating communications and media relations to encourage public awareness of Eau Claire as a tourism destination and Visit Eau Claire's programs while also coordinating communications with Visit Eau Claire's partners for marketing related services. The Public Relations & Communications Assistant implements writing, editing, and distributing press releases for media/public relations and scheduling media interviews.

Job Type: Part-Time

Hours: 20-25 Hours per week

Schedule: Varies; Typically Monday-Friday 8am-5pm, option to work virtually

Pay: Hourly Employee

Reports To: Director of Marketing

Works With: All staff under the direction of the Executive Director

Specific Duties
  • Serve as the liaison between community and regional, national, and international media
  • Manage media relations and communications requirements, including development of effective public relations strategies
  • Write, edit, and distribute press releases for media/public relations and schedule media interviews
  • Create, edit, and send out local, state, and national press releases
  • Schedule media interviews to share compelling stories
  • Ensure cohesive brand identity through platforms and promotions
  • Develop and assist with photography programming
  • Utilize Visit Eau Claire's CRM to develop and maintain media contacts
  • Develop and maintain Visit Eau Claire's narrative, stories, and talking points with Visit Eau Claire's media kit
  • Plan and coordinate media tours featuring community partners and attractions 
  • Coordinate and support Visit Eau Claire presence at community events
  • Research and develop potential marketing opportunities for Visit Eau Claire partners
  • Maintain on-going relationships with partner businesses to deliver full value of Visit Eau Claire programs and services
  • Consult with partners regularly to assess needs and provide promotional services and marketing assistance from existing marketing programs and/or packages
  • Provide regular partner feedback and recommendations to Visit Eau Claire management to ensure high levels of partner satisfaction and retention
  • Manage event calendar and Visit Eau Claire partner listings
  • Maintain complete and accurate partner records for partner communication and reports
  • Planning, creating, and sending weekly partner e-newsletter
  • Fulfill service requests for community outreach
  • Meet or exceed agreed upon objectives and goals for the Public Relations & Communications Assistant position and the marketing team
  • Maintain a cohesive working relationship with all other personnel to ensure a unified and effective promotional effort
  • Learn and utilize the Visit Eau Claire Customer Relationship Management System (CRM by Simpleview) keeping up to date within the file trace system
  • Participate in annual and long-range market planning, budget preparations and organization presentations
  • Other responsibilities as delegated by the Director of Marketing
Job Requirements
  • Ability to establish rapport with media​
  • Thorough understanding of press relations
  • A personal commitment to excellence, professionalism and creativity
  • Ability to respond to media interview requests
  • Ability to prepare and manage budgets
  • Strong communications, listening abilities, and capacity to establish and cultivate strong, enduring professional relationships
  • Strong and consistent ability to prioritize activities within specific time guidelines and to handle multiple responsibilities within a specific time frame
  • A collaborative and flexible style, strong service mentality and a passion for the organization's mission
  • Enthusiastically embrace new technologies
  • Must have strong writing, editing, and oral communication skills
  • Must have own dependable transportation
  • Valid driver's license
  • Must be able to travel
  • Professional attire required at any time the Convention & Visitors Bureau is being represented, except by special permission from the Executive Director
  • Willing and able to work evenings, weekends, and holidays based on client and office demands
  • Passionate adherence to the organization's goals of respect, excellence, innovation, integrity, teamwork, and accountability
Knowledge and Education Required
  • Degree/Currently pursuing college education is preferred
  • Candidate must possess prior experience in public relations, communications, and/or marketing


Qualified individuals interested in being considered for the position are invited to apply by submitting a cover letter and resume to Kenzi Havlicek, Director of Marketing at No phone calls please. Deadline for application is Wednesday, April 7th, 2021.

Visit Eau Claire is an equal opportunity employer and bases all employment decisions on merit, qualifications, and competence.


If you're looking to volunteer and be involved in community events, please contact Demi Cimiaskaite at