Photo Credit: Tim Abraham
What Summer Jam is Really Like
A big backyard BBQ... with a full festival stage
From the moment you arrive, Summer Jam feels less like a massive, overwhelming festival and more like one big backyard BBQ. Except with a high-quality stage production. Lawn chairs come out, blankets hit the grass, and people settle in with a drink as the music starts to build.
Laid-back, come-as-you-are energy
The crowd vibe is what makes it. It’s relaxed, welcoming, and easy to jump into. You don’t need a perfectly planned outfit or a strict schedule—just show up, find your spot, and enjoy the music.
From sunshine to late-night sets
Afternoons are all about soaking up the summer sun and easing into the day, with music building as the crowd settles in. And if the weather cooperates, you'll catch a stunning sunset as a stage backdrop.
When the stars come out, the sounds get bigger and the energy peaks as headliners take the stage. And when the final song ends, the party is just getting started. The energy heads back to the campgrounds where the late-night hangouts keep the weekend going.
Where to Stay & Getting Around Summer Jam
Not a camper? No problem. Whether you’re all about convenience or want to experience Eau Claire outside the festival grounds, lodging and transportation are made easy.
If your ideal setup includes air conditioning and a quick ride in, Sleep Inn & Suites, Hampton Inn, Residence Inn, and SpringHill Suites are just minutes from the grounds. Or if you're looking for a classic downtown experience, stay at The Lismore or Oxbow Hotel. You’ll be within walking distance of restaurants, coffee shops, and late-night spots—perfect for before and after the festival.
And the best part – all of these stops are along the festival's shuttle route, so you can skip the parking and stress and get to the music with ease.
Photo: The Alibi Lounge
Things to Do Before & After the Festival
Fuel up before the festival
Start your day with a solid breakfast (you’ll thank yourself later). Local favorites Fella’s Loaded Goat, Chick-A-Dee’s Family Restaurant, and The Nucleus are go-to spots where brunch is basically a sport. Or if you're looking for something close to the grounds, Wheaton Family Restaurant at Sleep Inn & Suites has a wide menu selection and something for everyone.
Quick coffee run
Need a caffeine boost before heading in? Swing by local favorite coffee shops like ECDC, Phoenix Coffee, Racy D'Lenes Coffee Lounge, or The Goat Coffee House.
Be sure to explore before you leave
If you’ve got a little time to spare, explore beyond the festival grounds. Wander through downtown, pop into local shops, or take a walk through the Eau Claire Sculpture Tour for an easy, artsy stroll.
Looking to stretch your legs? The Chippewa River State Trail offers scenic river views and a quick reset before heading out.
What to Pack for Summer Jam
When planning your Summer Jam festival fit, there's no one "look" – really, anything goes! Think comfy, casual, and ready for a full day of dancing in the sun.
The basics
- Shorts, sundresses, or breezy tees
- Comfortable shoes
- Layers for changing June weather in Wisconsin
Sun & weather essentials
- Sunscreen
- Hat or cap
- Sunglasses
Camping? Bring a few extras for your home base
- Coolers with food & drinks (campsite only)
- Plenty of water
- Easy meals or grill items
- Lawn games or a shade tent
For general admission, pack your lawn chairs (carry in without the bag). VIP ticket holders? You're covered–seating is provided.
Your campsite is all part of the experience! Find fun and safe ways to hang out at your sites for the complete Summer Jam experience. For more information about camping, please visit the Summer Jam Camping Guide.
Quick FAQs Before You Go
Just a few more things to know before you pack up and head out:
- Bathrooms and showers are available daily from 6 AM to 10 PM.
- ADA seating and parking are available—look for designated areas and signage upon arrival.
- Pets are not allowed—please leave your furry friends at home.
- Campfires are allowed in campsites, but only if contained in a fire ring (and you'll need to bring your own).
- Pools are allowed in campsites, but must be no larger than 6' x 6'.
- Campsites can accommodate a maximum of six people.
If you have any additional questions about Summer Jam, please refer to the FAQ page on their website, or send them an email at info@summerjamwi.com. It's about to be one HOT summer!