Visit Eau Claire Annual Report

Visit Eau Claire's 2025 Annual Report highlights a record-setting year for tourism in the Eau Claire area—from $480 million in total economic impact and major growth across our digital platforms to standout events, national media coverage, expanding public art, and continued investment in outdoor recreation and community initiatives.

Inside, you'll get a closer look at the campaigns, partnerships, events, and destination development efforts that brought visitors to the region and strengthened Eau Claire as a place to visit, gather, and explore. From Summer Jam and Ride Across Wisconsin to the continued growth of the Eau Claire Sculpture Tour and more than $134,000 invested through grants and community event support, 2025 was a year built on collaboration and momentum.

Explore the full report to see the numbers, stories, and partnerships behind another record-breaking year for tourism in Eau Claire.