Stitched Clothing and Apparel | 213 Graham Ave | 715-598-1738
Those in search of highly-popular and oftentimes hard-to-find styles of Nikes, Jordans, Yeezys, Dunks & more have a new place to get their fix at Stitched Clothing and Apparel in Downtown Eau Claire. Located at 213 Graham Avenue, the store features a selection of urbanwear, shoes, apparel, and accessories for all ages.
We recently checked in with owner Whitley Turner and got the scoop on her business that’s filling a need in the Eau Claire clothing and accessory market.
“There just weren’t many options for urbanwear in Eau Claire, so I decided to open something that would fill that need,” says Whitley.
She’s telling the truth when she says that she loves shoes. The store features an impressive selection for all ages - one that is constantly rotating and changing. She’s quick to share that if the store doesn’t have exactly what customers are looking for, she’ll help them find it.
Getting to the grand opening of Stitched had some bumps along the way, but through grit and hard work, eventually the store became a reality.
“One of the biggest challenges was that a pipe burst in the building when we were getting ready to open. That caused a lot of water damage and a huge mess,” says Whitley. “With the help of family and friends and repair work from our landlord, we were eventually able to get it all put back together.”
Like many of our downtown’s small businesses, launching Stitched has been a family affair. Whitley pointed out the shelving that her grandpa built, along with all of the painting and updating that she, her grandma and other friends and family did in the store – inside and out. She credits her brother, Chapin, another downtown entrepreneur who owns the popular Chips Barbershop at 416 Water Street, with motivating and supporting her to start her own business. You can find his “People Suck” apparel line for sale in the store and his Eau Claire Barber College will be opening next door to Stitched in the near future. She also works very closely with Isaiah Amundson, who Whitley says is the creative mind behind everything at the store.
While friends and family volunteered their hard work to help out, it’s clear that Whitley brought in the pros for the mural art. She worked with artist JayFlo (Insta: @jayflo99), to create some fantastic murals in the store. You may recognize some of JayFlo’s art from around the community on projects like the Silly Serrano murals, the RIDE mural near the skate park on Half Moon Lake, or his work on The Color Block downtown.
As for the future, Stitched is working on making their products available for purchase via their website and is exploring the possibility of more product contracting and retailing opportunities.
Bright, fresh, and with a constantly-updated selection, Stitched is a welcome and needed addition to the community. One that that you’ll want to keep on your regular downtown shopping rotation!
Connect with Stitched on Facebook and Instagram: @stitchedclothingllc.