Latitude 44 Yoga Studio | 313 E. Madison St | (715) 828-3936 |

What does it mean to melt? In the North Barstow District of Downtown Eau Claire at Latitude 44 Yoga Studio, owner Amy Erickson, exclaims while walking into one of her newly refloored studio spaces that she could just “melt into this floor” --becoming more tender, more loving in her practice ushers Erickson into expanding her business and herself. She’s facilitating an energy, welcoming clients to engage in a practice that creates their own version of “melting” whether during studio or online via live-streaming sessions, which the studio offers both—so very accommodating and accessible.

Experiencing a shift and a gravitational pull toward bettering her yoga practice propelled Erickson out of corporate matters and onto the matters of the mat. Latitude 44 (an homage to Eau Claire’s latitude and Erickson’s locally-based journey inward), opened in 2015 and doubled its footprint within the first ten months. When asked what impact she hopes Latitude 44 can make on Eau Claire’s downtown, Erickson says “feeling good in your body is much broader than weight loss,” as she seeks to continuously work in ways to honor others and herself through a balance of both movement and stillness. Erickson invites all souls to explore the way an array of yoga, barre and fitness class encounters might make one melt away the pre-conceived notions of forming a practice. You don’t have to be this or that, one way or another. You just have to commit to connection, with yourself and others she says.

This commitment to connection inspires Erickson toward a M.A./PhD in Depth Psychology so that Latitude 44 Yoga Studio may continue to offer the utmost well-rounded and professional services for its clients bound to encounter commitment and connection from her team. So, look forward in the near future to an expanded services menu that will include intensive retreats, workshops and class experiences aimed to amplify client connections and opportunities to become more tender on and off the mat, and beyond. Melt away.