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What is River Prairie?

River Prairie is a mixed-use development in Altoona, Wisconsin. We are currently home to a number of businesses with several more planning to open in the upcoming months. The recently opened River Prairie Park is, perhaps, the most unique and exciting park in the Chippewa Valley. Located along the banks of the Eau Claire River, the park highlights the site's natural attributes as a primary draw to visitors and residents and offers something for everyone. The newly opened River Prairie Center, located adjacent to River Prairie Park, is available for a variety of community events, from running races to car shows to concerts to food festivals.

Where did the name River Prairie come from?

When Altoona City Officials were considering names for this piece of ground, they didn't have to look far. The name River Prairie originates from the proximity of the development to the Eau Claire River and the Prairie landscape that surrounds it. This area has become a multiple-quadrant development along Highway 53.

How do I get there?

Located conveniently at the River Prairie Drive - Exit 89 of Highway 53, River Prairie is easy to access. Click here to get to River Prairie.

How do I park in River Prairie?

On-street parking in River Prairie is back-in only. There is also public off-street parking that has standard pull-in parking stalls. Please pay attention to signage within River Prairie, which will indicate parking regulations.

What type of shows can be held at River Prairie?

River Prairie will be home to a wide array of shows and events. We expect to hold a community concert series as well as national concert events.

What restaurants are open/ will be opening?

Cowboy Jack’s,  Za51, Cabin Coffee, and 44 North are in River Prairie Park. Updates from these locations are posted on social media, so remember to follow us!

Where can I stay?

Staybridge Suites

I’m interested in hosting an event in River Prairie, who do I talk to?

King Pin Management
(715) 598-8910

Is River Prairie pet-friendly?

Yes, River Prairie welcomes you and your pets! We understand that animals are an extension of the family. Remember your pets must be leashed and cleaned up after. Other regulations also apply, click here to view the ordinance.

Is smoking allowed in River Prairie?

Yes, smoking is allowed in outdoor areas of River Prairie.

Is alcohol allowed in River Prairie?

Yes, fermented malt beverages and wine in River Prairie Park are only allowed in limited quantities. Persons are limited to 48 ounces (a total of 4 individual 12-ounce cans) of fermented malt beverages or 750 milliliters (25 ounces) of wine. Other regulations also apply, click here to view the ordinance. 

What's the story behind the logo?

River Prairie Logo Infographic