FAM Trips

We're obviously biased, but Wisconsin is such a special state. Abundant with pristine natural resources, the nicest people, and plenty of cheese and beer, you're guaranteed to have a good time no matter where you are in the state. Discover what Wisconsin has to offer by applying for our featured FAM Trips!


A baseball field & stadium in Beloit, WI

Beloit, WI

Description: Baseball and beer trails aren’t just for Chicagoans – look no further than the city of Beloit, Wisconsin! Beloit, located on the Wisconsin-Illinois border just more than an hour from Chicago, offers the opportunity to enjoy small-town charm while providing a short drive to big-city attractions. Visitors marvel at the breathtaking beauty along the Rock River, savor the unique restaurants and boutique shops in the historic downtown, delight in cultural attractions, and bask in luxury at our trendy hotels and spa. We invite you to experience a visit to Beloit this summer season. With a new downtown Minor League Baseball stadium, classic supper clubs, outdoor concerts, and the second-largest farmers’ market in Wisconsin, there’s something for everyone in this charming community.


A couple dining outside and a server delivering pizza

Driftless Region, WI

Description: Travel by fork down the Mississippi River, through the verdant Driftless area and ending in bustling Madison — smelling, tasting, savoring and discovering the unexpected culinary story of Wisconsin along the way. The three-night, food- and beverage-focused road trip will journey along the Wisconsin Great River Road, a designated All-American Road paralleling the Mighty Mississippi. The area is known for its stunning views, charming riverside communities and must-stop food destinations like pizza farms. In the Driftless area — a swath of Wisconsin untouched by the earth-shaping powers of the glaciers during the last Ice Age — wineries, breweries and cheesemakers speckle a landscape of undulating hills, sandstone cliffs and meandering river valleys. In the capital city, Madison brims with James Beard-nominated chefs, food-focused shops and creative brewmasters. The trip will end in Madison with satiated appetites and endless ideas to tell the culinary story of Wisconsin where tradition blends with innovation.


A park in Janesville, WI

Janesville, WI

Description: Recharge your spirit when you visit Janesville, Wisconsin’s Great Outside and the nearby area including nearby cities Edgerton and Milton, Wisconsin! Hike and bike our peaceful trails and take in the beauty of our award-winning botanical garden. Relax as you float along on a scenic kayaking trip down a gentle stream (lessons included), then explore our eclectic public art and distinctive architecture. Learn about the area’s history when you visit the only home in Wisconsin to host Abraham Lincoln overnight, and the National Landmark Milton House, which is the last certified Underground Railroad Station in Wisconsin that can be toured. Feel the exhilaration as you watch the most successful water-ski show team in the world perform. Enjoy the area’s exceptional dining, from succulent high-end steaks and rich seafood paired with unique cocktails, to an authentic supper club experience at one of Wisconsin’s best, and a visit to a local favorite that offers deep-fried cheese curds and a most unique Bloody Mary.


A scenic drone shot of La Crosse, WI

La Crosse, WI

Description: Just name your niche! The La Crosse Region is mere hours from the hustle and bustle of Midwest hubs and bursts with adventure as unique as each explorer. Nestled between ancient bluffs and along the Mississippi River, the area offers exciting flavors, charming history, captivating views, and unparalleled outdoor recreation. Discover savory craft beverages and sophisticated shops, epic festivals and live entertainment, exciting angling and over 100 miles of trails. Your next adventure is just a road trip away! We look forward to filling your days with indoor and outdoor experiences, unforgettable sights, unique flavors, and a plethora of smiles. Highlights will include but are not limited to: Craft Beverages (if creator prefers), Famous Parks & Sights, a Paddlewheel Cruise on the Mississippi River, Memorable Meals, Hiking, Biking (mountain or leisurely cycle), and/or Paddling.


An aerial view of the capitol building in Madison, WI

Madison, WI

Description: Welcome to Madison. Wisconsin's capital city. A thriving and welcoming place with a feeling all its own. We’re walkable (Gold-rated), bikeable (Platinum-rated), stay up all night-able, featuring world-class eats, sensational sips and experiences you can’t find anywhere else. Participants will kayak, explore bike trails, craft beverage trails and more. Our downtown, full of free museums, the largest producers-only farmers market in the country, and live outdoor music, sits on an isthmus between two lakes and is surrounded by the highest number of parks per capita in the U.S.