Rock the Riverfront, formerly known as the RCU Charity Classic, is back, and you know what that means?! It’s time to dash down the Chippewa River Trail for a great cause!  

This year’s event will be bigger and better than ever, and if you haven’t attended in years past, here are five reasons why you need to come out and Rock the Riverfront with RCU in 2017. 

1. All the Riverfront running (or non-running) your heart desires!

If you are a runner (or non-runner like myself) Rock the Riverfront is where you need to be on June 24! It boasts a 10K, two mile run/walk and children’s race and non-runners, they didn’t forget about you! New to Rock the Riverfront this year is the No-K, all you have to do is take one step and you’ve already crossed that coveted finish line. RCU has you covered. Your kiddos will definitely use up some of their Saturday energy store at this great event! Registration is only $35 now through June 20 and $40 from June 20 until the event, so remember, you’re running (or not-running) for a cause, every step counts. The changes don’t stop there! With registration for a run or non-run, you will receive a free T-shirt, meal ticket and a free charity vote!

2. Live Music that will rock your shoes off!

Come on, who doesn’t love seeing live and local music, especially on the backdrop of the confluence that makes up Phoenix Park! You will already have fancy footwear on, so why not get out with your kiddos and move!?

3. Fun riverfront family games and entertainment!

Games, inflatables and face painting! What more could you ask for?! There is something for everyone at every age at Rock the Riverfront! RCU went the extra mile to make sure you have everything you need to have an entertaining afternoon with your friends and family! Did we mention the Visit Eau Claire Eau Claire-Stream will be there!?

4. Food trucks for all your post-race nutrition!

Once you finish your run, you’ll need a quick fill up, and RCU knows what you like. FOOD TRUCKS!! Now, you know you need to attend because, you won’t want to miss all of those iconic Instagram posts and awesome food trucks like; Gordo’s Mexican, Bubbles BBQ, KC Concessions, Crave 8020 and Soul Brewed Coffee! 

5. Giving back in a rock'n way!

This year the event's proceeds will be donated to THREE beloved community organizations, Feed My People Food Bank in Eau Claire, Boys and Girls Club of Chippewa Falls and Huey’s Hideaway Children’s Museum in Colby/Medford. All of this years causes are so great RCU can’t choose who the largest donation will go to, so you can vote who your donation will go to!