Rock the Riverfront, formerly known as the RCU Charity Classic, is back, and you know what that means?! It’s time to dash down the Chippewa River Trail for a great cause!  

This year’s event will be bigger and better than ever, and if you haven’t attended in years past, here are five reasons why you need to come out and Rock the Riverfront with Royal Credit Union in 2018. 

1. All the Riverfront Running (or Non-running) Your Heart Desires

If you are a runner (or non-runner like myself) Rock the Riverfront is where you need to be on June 23rd! It boasts a 10K, two mile run/walk and children’s race and non-runners, they didn’t forget about you! Pick the No-K, all you have to do is take one step and you’ve already crossed that coveted finish line. Royal has you covered. Your kiddos will definitely use up some of their Saturday energy store at this great event! Registration is open now, so remember, you’re running (or not-running) for a cause, every step counts. With registration for a run or non-run, you will receive a free T-shirt, meal ticket and a free charity vote.

2. Live Music That Will Rock Your Shoes Off

Come on, who doesn’t love seeing live and local music, especially on the backdrop of the confluence that makes up Phoenix Park. University of Wisconsin-Eau Claire Jazz will be performing. You will already have fancy footwear on, so why not get out with your kiddos and move!?

3. Fun Riverfront Family Games and Entertainment

Games, inflatables and face painting. What more could you ask for? There is something for everyone at every age at Rock the Riverfront! Royal went the extra mile to make sure you have everything you need to have an entertaining afternoon with your friends and family. Did we mention the Visit Eau Claire Eau Claire-Stream will be there!?

4. Food Trucks for All Your Post-Race Nutrition

Once you finish your run, you’ll need a quick fill up, and Royal knows what you like- food trucks! Now, you know you need to attend because you won’t want to miss all of those iconic Instagram posts and awesome food trucks. This year, Royal has even added more healthy options.

5. Giving Back in a Rock'n Way

This year the event's proceeds will be donated to three beloved community organizations, King's Closet in Eau Claire, Literacy Chippewa Valley and Whitehall Public Library. All of this year's causes are so great Royal can’t choose who the largest donation will go to, so it's up to you to decide. You get a vote with race registration and then additional votes can be purchased to help your favorite organization win. 

Good luck to our runners! When you're out there making a difference, make sure to use #CaptureEC to share all of your photos with us.