Be Aware Campaign
Be Aware Campaign
Photo: The Lismore Hotel, an Eau Claire Be Aware Certified Property

About Be Aware

The Be Aware Campaign is a hospitality training program that fights human trafficking by equipping hotel workers to know the signs of human trafficking and understand the actions they need to take to stop it on their properties. This campaign also helps travelers use their consumer dollars wisely by implementing a ratings system to show property compliance with program standards. This rating system was developed in conjunction with hotel leaders and anti-trafficking experts and is promoted through the Be Aware website and local convention and visitor’s bureau websites.