Eau Claire, WI – Visit Eau Claire will hold a Tourism Big Idea Summit at Fanny Hill Dinner Theatre from 6:00pm-9:00pm on Wednesday, February 11, 2015. The Big Idea Summit is an informal educational session that brings Destination Marketing Organization professionals together with local area leaders and Visit Eau Claire board members to share best practices and talk about what the future holds for Convention & Visitors Bureaus. The following topics will be presented:

Tourism Trends
Presented by Bill Geist
“Chief Instigator” from ZeitGeist Consulting

“Branding a City”: The Oshkosh Story
Presented by Wendy Hielsberg
Executive Director – Oshkosh Convention & Visitors Bureau

“Developing and Growing a Sports Destination”: The Rockford Story
Presented by John Groh
President/CEO – Rockford (IL) Area Convention & Visitors Bureau

“The Destination Management Organization of the Future”
Presented by Josh Schamberger
President – Iowa City/Coralville Area Convention & Visitors Bureau

Presentations will begin promptly at 6:00pm in the Crescent Room at Fanny Hill. Media are welcome and encouraged to attend at 5:45pm to interview presenters and Visit Eau Claire staff for more information about this exciting event in advance of the presentations.

Visit Eau Claire effectively markets the Eau Claire Area as a destination for conventions, group tour, sporting tournaments, and leisure markets; to promote regional economic growth; to enhance the area’s overall identity and image; to sell fun, promote fun, and most importantly – Have FUN!