Eau Claire, WI – Visit Eau Claire is happy to announce that it was recognized with a Silver Adrian Award for outstanding digital marketing with the creation and launch of their new website (www.visiteauclaire.com) in 2014. The Adrian Awards, the largest and most prestigious travel marketing competition held globally, receives more than 1,200 entries annually and is presented by the Hospitality Sales & Marketing Association International (HSMAI). Top executives from throughout the tourism industry judge the entries and select the top applicants for this prestigious award.

“Presenting visitors with a state-of-the-art website is one of the most important strategies when competing in the destination marketing space. As we worked with our website developers, everything we considered was done so with the end-user— the visitor—in mind. We are happy that this approach resulted in an award-winning website for Visit Eau Claire. Based on its performance of 150% growth since it launched, we are confident this website is a winner with our visitors as well!" said Linda John, Executive Director of Visit Eau Claire.

HSMAI will pay tribute to Visit Eau Claire during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel, and tourism-marketing executives at the New York Marriott Marquis on February 23rd.

HSMAI is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. HSMAI is an individual membership organization comprising more than 7,000 members worldwide.

Visit Eau Claire effectively markets the Eau Claire area as a destination for conventions, group tour, sporting events, and leisure markets, while also promoting regional economic growth, enhancing the area’s overall identity and image, selling fun, promoting fun, and most importantly – Having FUN! ###