In 2014 The Color Run is introducing their new Kaleidoscope Tour. Kaleidoscopes demonstrate the beauty of motion and change. Whether it's new runners getting ready for their first 5k, or seasoned athletes remembering what it feels like to just run for fun, the Kaleidoscope Tour will be an unforgettable event that will be filled with 5k magic. Participants can expect novel course
attractions, fresh participant gear and new store merchandise.

Participation in, and buzz for, The Color Run has exploded since its debut in 2012 with more than 2 million "likes" on Facebook and more than 8 million views on YouTube. The Color Run has recently been featured on ESPN, Runner's World, Sports Illustrated and Wall Street Journal, to name a few.

The Color Run visited over 50 cities in 2012 with more than 600,000 participants, a feat following their first event in January of that year. 2013 was a monumental year, launching more than 170 events with well over 1 million participants.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.

"We call The Color Run the ‘happiest 5K on the planet' because our events bring together friends and family in a unique, healthy, and fun environment," said Travis Snyder, founder of The Color Run. "Our only rules are that people wear white and prepare to be covered in color at the finish!"

 "Color Runners," vary in demographics and reasons for running. With no winners or official times, The Color Run caters to anyone - first time runners to professional athletes. Over 60 percent of Color Runners are first-time 5k runners and participate as a celebration and capstone of their healthy living accomplishments.

The Color Run, a for-profit company, loves the opportunity it has to partner with organizations for operational assistance in their host communities.  Local charities are an integral part of these
events and The Color Run strives to help shine a light on their amazing work within society and highlight the causes they stand for. The Color Run is thrilled to be working with the Visit Eau Claire Sports Commission and the YMCA of Eau Claire ( https://www.ymca-cv.org/)