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Visit Eau Claire to Receive the Joint Effort Marketing Grant

Published: 07/31/2014

Visit Eau Claire has been awarded a $30,300 Joint Effort Marketing (JEM) grant from the state's Department of Tourism. The purpose of the grant is to further develop places in Wisconsin that promotes local economy. 

Visit Eau Claire's executive director, Linda John says the organization has plans to work on the city's multimedia side for wider exposure. She says their projects will circle around the waterways and the city's local culture. 

John says there will be a high return for the grant investment. She says Visit Eau Claire projects a 1% growth which is equivalent to a $3 million increase in new money for the area.     

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Original story by Zhen Yap, Midwest Family Broadcasting, Today's WAXX 104.5.

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