So Happy Together - The Pros & Cons of Piggybacking Your Events
"I believe that if the two events fit together and create a pairing that can potentially draw a similar audience, then this option is very ideal for you and your events. It's also nice to have a built-in audience at your event since there are certain people in attendance for one event and they may feel more inclined to stay for both events, which can help overall event attendance and make for a successful conjunction of events," said Ben Morgan, sports sales manager for Visit Eau Claire in Wisconsin.
Morgan said major benefits could abound from planning in this way; however, understanding not only the benefits but also some of the challenges and how to overcome them is necessary for success.
Original story by Adrianne Bowen in the August Issue of SportsEvents Magazine.